To Assessing the Knowledge, Attitude and Practice regarding Food Labelling among students of DAVV

The purpose of this study was to investigate the frequency of reading food labels and to compare the knowledge, attitude and practice of reading the food label among students of DAVV. In this study, the purposive random sampling technique was used to collect the data from 68 volunteers aged 17- 25 years who were asked to complete an online questionnaire containing fifteen questions. Percentage analysis applied to the study data. The results show that only 88% of the total participants had read food labels, 27% of them is looking for the Protein content on the nutritional fact, 79.4% of them are aware of the sign ages mention onthe food label, 52.9% check the expiry date, 38.2% are cross-checking the weight of the product & 66.2% are following the instruction mentioned on the label. There was an association between education level and knowledge of food label reading. But the consumer's education level was significantly associated with the frequency of food label reading. The study showed that the total participants frequently read the food labels. 17% of the participants stated that they buy the food products without labels and it was found that only 50% of the total participants don’t believe whatever is written on the food label. Participants of this study had a low level of knowledge regarding the nutrition information that was provided on the food label. Although there is a high level of awareness regarding the food labelling among the students of DAVV.