DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. The number of words is an integral element of modern advertising text. In the article, the discursive features of words related to the number of words in advertisements were analyzed. Keywords: advertising, discourse, vocabulary, pragmatics, text

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-09
DOI
https://doi.org/10.5281/zenodo.13906271
Primary Topic
COVID-19 epidemiological studies
Type
article
Field-Weighted Citation Impact
0.00
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article

DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

Zenodo (CERN European Organization for Nuclear Research)
COVID-19 epidemiological studies
article

DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

article en

Abstract

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. The number of words is an integral element of modern advertising text. In the article, the discursive features of words related to the number of words in advertisements were analyzed. Keywords: advertising, discourse, vocabulary, pragmatics, text

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 60%
COVID-19 epidemiological studies
DOIOpen Access PDFOpenAlex
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DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS