Representation of the Campaign Support for Presidential Candidate Ganjar Pranowo In White Hair (Rambut Putih) Song by NDX AKA

This study aims to describe the structure and social cognition contained in the lyrics of the song White Hair. So that listeners of the Javanese song can know in depth what meaning is actually conveyed by the author through the song. This research uses the critical discourse analysis approach by Teun Van Djik to analyze data from the lyrics of the song Rambut Putih by NDX AKA. The results showed that there are 3 structures in the lyrics of the song Rambut Putih, namely: 1) macro structure that shows the theme of the song is support for Presidential Candidate Ganjar Pranowo, 2) superstructure that shows schematic elements that explain the full support for presidential candidate Ganjar Pranowo, 3) micro structure that shows semantic, syntactic, stylistic elements that show the lexicon "sat-set", and rhetorical elements of Rambut Putih song lyrics that show an invitation to support presidential candidate Ganjar described by the word White Hair. In social cognition, it was found that the knowledge aspect shows the author's experience of feeling betrayed by the previous leader's promises that were not kept. Furthermore, in the aspects of opinion and attitude, it is shown that the author thinks that if he chooses the White Hair, he will get happiness because his work is one-set, fast, and clear.