"Intralingual Hijacking" As a Newly Coined Feminist Translation Strategy

Feminist translation studies aim to reveal the intrinsic oppression of male dominance in literary environments occurring on many levels. It has long been discussed that interlingual translation through feminist translation strategies bears major impacts on revealing the gender discrimination and patriarchal oppression in texts and in translation market. This study focuses on the possibilities that can be achieved through applying a newly proposed feminist translation strategy “intralingual hijacking” in order to reveal and deconstruct the own long-established values of a culture. With the aim of raising awareness towards the gender discrimination in texts, rather than introducing a new feminist text to which the reader is alien, this study promotes the idea that it would be easier to catch the attention of the audience to take a well-known text such as a fairy tale and translate it with a critical and opposing approach that removes the misogynistic implications.