TOURISM IN THE DIGITAL AGE: HOW TECHNOLOGY IS CHANGING THE WAY WE TRAVEL

The rapid advancement of digital technology has revolutionized the tourism industry, altering how travelers plan, experience, and share their journeys. This paper explores the impact of technology on tourism through four key areas: online booking platforms, mobile applications, artificial intelligence (AI), and virtual/augmented reality (VR/AR). The study highlights how digital tools have enhanced accessibility, convenience, and personalization in travel experiences. However, challenges such as data privacy and digital dependency also emerge. The findings suggest that while technology enriches tourism, a balance between digital and authentic experiences remains essential.