VISUAL CONTENT OF MODERN PR TEXT

Factors of technological progress influence the transformation of a PR text, making its visual component of great importance. In this article, the author examines the concepts of "visual communication" and "visual content," describes the tool and means of creating visual content for a PR text, proposes a classification of visual PR texts, and outlines a schematic representation of a visual PR text layout.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-17
DOI
https://doi.org/10.5281/zenodo.15449898
Primary Topic
Language, Communication, and Linguistic Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

VISUAL CONTENT OF MODERN PR TEXT

Zenodo (CERN European Organization for Nuclear Research)
Language, Communication, and Linguistic Studies
article

VISUAL CONTENT OF MODERN PR TEXT

article en

Abstract

Factors of technological progress influence the transformation of a PR text, making its visual component of great importance. In this article, the author examines the concepts of "visual communication" and "visual content," describes the tool and means of creating visual content for a PR text, proposes a classification of visual PR texts, and outlines a schematic representation of a visual PR text layout.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 48%
Language, Communication, and Linguistic Studies
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VISUAL CONTENT OF MODERN PR TEXT · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS