Neo-Banking: A Revolutionary Shift in Digital Banking

Neo-banking is transforming the financial industry by offering digital-only banking services without the need for traditional brick-and-mortar branches. These banks leverage cutting-edge technology, artificial intelligence, and user-friendly interfaces to provide seamless banking experiences. This paper explores the concept, significance, and challenges of neo-banking, highlighting its impact on financial inclusion and customer experience. A comprehensive literature review and an analysis of research gaps are conducted to understand the adoption of neo-banking. Finally, findings and suggestions for the future growth of neo-banks are presented.