The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus

The article reviews the main tools of digital marketing and describes the options for using them to promote the library's services and collections. Thetechnology of using digital marketing tools is demonstrated by the example of the work of the Yakub Kolas Central Science Library of the National Academy ofSciences of Belarus.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-14
DOI
https://doi.org/10.5281/zenodo.14162478
Primary Topic
Pharmaceutical and Antibiotic Environmental Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus

Zenodo (CERN European Organization for Nuclear Research)
Pharmaceutical and Antibiotic Environmental Impacts
article

The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus

article en

Abstract

The article reviews the main tools of digital marketing and describes the options for using them to promote the library's services and collections. Thetechnology of using digital marketing tools is demonstrated by the example of the work of the Yakub Kolas Central Science Library of the National Academy ofSciences of Belarus.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 76%
Pharmaceutical and Antibiotic Environmental Impacts
DOIOpen Access PDFOpenAlex
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The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS