The Meaning of Ideology in Campaign Slogans for the 2024 Regency Head Elections in South Sulawesi, Indonesia: Pierre Bourdieu's Perspective

This research is a qualitative descriptive study using a critical paradigm categorized in critical discourse analysis research which aims to describe the ideological struggle in the slogans of the regional head elections of Regency/City in South Sulawesi, Indonesia, in 2024 using the Pierre Bourdieu model. The data for this study are words, phrases, and clauses contained in the slogans of the regional head elections of South Sulawesi. The data source in this study is the slogans of the regional head elections of South Sulawesi. The research techniques used are documentation, reading, and taking notes. The research instrument is the researcher himself. The data analysis technique in this study includes four stages, namely data identification, data reduction, data presentation, and conclusions. The results of the study show that the ideological struggle in the slogans of the regional head elections of Regency/City in South Sulawesi in 2024 found ideologies in the fields of politics, symbolic capital, habitus and social class.