Consumer Behaviour towards Mobile Baking With Special Reference to Vijayanagar District, Karnataka

Abstract The mobile banking provides easy payment facility and accounting system which increases the speed delivery of banking services. Nowadays mobile banking reducing the footfall of consumer by providing easy transacting by sitting at their place. The demand for mobile banking increasing as cost effective, easy, and saves the time of user, the user can access 24*7. The banks are striving to provide innovative method of services to retain and to meet their customer expectation and demand, as technology upgrades the use and adoptability, acceptability increases. Young generation are increasingly embracing mobile banking as it convenience and efficiency and it helps in using apps to manage finance, fund transfer, and making payments. Mobile banking cab help people develop financial literacy by providing budgeting tools, tracking incomes and spending and manage their accounts. Mobile banking helps for on- the-go banking, managing finance without visiting any physical branch. Mobile banking app allow for quick and transact easily such as paying bills, transferring funds and depositing cheques. This study would provide new insight in consumer behaviour towards mobile banking in Vijay nagara district, Karnataka state. This study conducted though simple random selection through 50 respondents, the response received in this study was through google form The majority respondents’ feel mobile banking is only for wealthy people, not comfortable with new technology, connectivity issue services are not good and transactional risk.