THE EVOLUTION OF DIGITAL BUSINESS

The rapid evolution of technology has transformed digital business by facilitating automation, data-driven insights, and seamless global connectivity. This study examines the key technological advancements influencing digital business, including artificial intelligence (AI), cloud computing, blockchain, big data analytics, and cybersecurity. Additionally, it explores the advantages, challenges, and emerging trends associated with technological integration in digital business. By reviewing academic and industry sources, this research underscores the crucial role of technology in enhancing competitiveness, operational efficiency, and long-term sustainability in the digital economy.