THE NEED AND IMPORTANCE OF INNOVATIVE DEVELOPMENT OF THE TOURISM SECTOR

Currently, the role of innovations in our country is significantly increasing. This is due to the fact that in a market economy, innovation has begun to be recognized as a means of competition, since innovation helps to reduce costs, increase profits, create new needs, increase cash flow, improve the image of the manufacturer of a new product, organize new domestic and foreign markets and directly conquer them. In the article, the author substantiates the necessity and importance of innovative development of the tourism industry based on logical arguments.