Features of media impact on the audience on American television

The article focuses on the models of communication interaction between the media and the audience, with a special emphasis being made on such type of media impact as communicative aggression. The author presents a study of media impact on modern American television, using the example of the FOX NEWS TV-channel, where the negative impact on public discourse prevails over the positive impact due to numerous manipulative methods. The author examines such methods of media impact as imprinting, priming, storytelling, framing, design, shows the strategies of interaction with the audience on the FOX NEWS channel, used by some of the most popular hosts in their programs. The author also analyzes a multifaceted approach, including geopolitical commentary, and strategic communications methods in Tucker Carlson's programs. The conclusions is made that the role of American television in shaping public opinion is extremely large. The interaction of provocative language, elements of propaganda, aggressive speech methods, emotional impact on the viewer forms the discourse in the broader context of modern journalism.