Metamorphosis of Indian Mutual Fund Industry – A study with reference to Digital Technology and Evolving Investor's Behaviour

Indian Mutual fund Industry has been taking a new shape after going in to various transformations. These transformations are keenly observed by the regulator because he can take necessary steps with in no time if, any new change affect the investors negatively. This safety provided by Regulator to its investors is influencing the investors to consider Mutual funds as their Investment Avenues. In this regard objectives of paper are set as under: 1. Impact of digital revolution on mutual fund industry; 2. Market transformation of mutual fund industry or sector 3. Difficulties which mutual fund industries may encounter in the path of growth in near future and 4. Offer Suggestions for the betterment of the Indian mutual fund industry. Author has collected information from primary and secondary sources. Like structured questionnaire (primary), reports, articles, newspapers and web resources for secondary sources.