Economic and socio-cultural determinants of music tourism development.

The intensive development of domestic tourism contributes to the emergence of new types of tourism. One of the promising areas is music tourism, which has significant potential for its development in modern Russia. A theoretical analysis of a number of trends characterizing the modern functioning of the Russian economy and culture allows us to present the factors contributing to the disclosure of this potential. The economic basis is the development of creative and creative industries, which include tourism; using the principles and technologies of the impression economy as a new consumption model capable of transforming the intangible characteristics of a service into economic value. The socio-cultural determinants of the development of music tourism lie in the continuing principles of postmodern culture, which allows creating new cultural products by combining the existing arsenal of cultural elements in a non-standard way or using them in a completely new format; in the strong traditions and high quality of Russian musical art and the presence of an audience educated by these traditions and capable of perceiving and evaluating musical works of various forms and genres; in a significant transformation towards the growth and diversity of cultural needs of the real and potential audience of both art and tourism. The cementing factor of all these processes is the decentralized state cultural policy, which contributes to the activation of the cultural potential of the territories and the smoothing of regional cultural and economic imbalances. Music tourism, which incorporates the features and peculiarities of creative industries and art, can significantly expand the market of tourist offers, meeting the needs of both music lovers and travelers, contributing to the economic and cultural development of the regions.