Identifying Factors, Eliminating Gaps and Conquering Barriers in The Elderly Population of India's Adoption of Digital Technology

The drastic change in the ecommerce industry is moving from a single day delivery business application to the quick delivery technology where each and every e commerce application is flowing with the trend of the same. With the maximum usage of the Blinkit and Zepto which are considered to be the big players in the quick commerce industry now the zomato, swiggy and flipkart are also entering into the business to give a direct competition to these big players. Though all these players are growing their business with the flow of the demand. The major target audience for this industry is Gen z and also the industrialist. All the elderly people are still reluctant to use these applications to order the goods and services which not only help them in getting the desired products in 10 minutes without any burden. But their approach is to go and buy the goods from the local shop and use their money to pay the same as these generation people are not completely relying on the online payment technology also. Due to which they feel not to use the online applications like e commerce or Q commerce to buy and sell the products online.