AI-Proof & SEO-Smart CVs: Tackling Socio-Legal Contexts in 2025

Abstract: In the rapidly evolving job market of 2025, Artificial Intelligence (AI) and Search Engine Optimization (SEO) are transforming how candidates are discovered and evaluated, while socio-legal contexts add new challenges. Applicant Tracking Systems (ATS) parse CVs, search engines rank online portfolios, recruiters access applications across diverse devices, and legal rulings shape workplace policies. This practical advice offers a step-by-step guide to optimize CVs for ATS compatibility, SEO visibility, cross-device adaptability, and alignment with socio-legal contexts like the United Kingdom’s 2025 Supreme Court ruling on biological sex. Job seekers in marketing, international business, and beyond can maximize their interview prospects by following these evidence-informed best practices, bridging academic insights with real-world application in a digital-first job landscape. Keywords: CV optimization, applicant tracking systems (ATS), search engine optimization (SEO), AI-driven recruitment, cross-device adaptability, job search strategies, digital-first job market, personal branding, keyword integration, tagged PDFs, career development, GEMS2025, Global Empirical Marketing Studies Citing This Article: APA Style: Pornpitakpan, C. (2025). AI-proof & SEO-smart CVs: Tackling socio-legal contexts in 2025. Global Empirical Marketing Studies, 1(1), Article e6.2025.05.02. https://doi.org/10.5281/zenodo.15320293