A Study on Emerging Trends in Fintech Models Used in Banking Sector with Special Reference to Coimbatore City

The rapid rise of fintech has changed the business landscape in banking asking more innovative solutionspublic source fintech has challenge that can be turned into an opportunity as it provides more flexibility, betterfunctionality in some areas, and aggregation of services. These recent tendencies require the banks to increaseinvestment in fintech, rethink service distribution channels, especially the business-to-consumer models, increase further standardization of innovative this paper provides an extensive analysis of recent trends in fintech and b anking, examining experience of leading european, as well as surveys conducted amond members of the financial innovation and technology market, assessed the existing practies applied in the field of fintech, identified the main risks related to development of fintech and financial innovations the banks are exposed to on the micro-and macrolevel. The paper provides recommendations for regulators and bank ensure reduction of risks associated with development of fintech. analysis of fintech market have studied competition, including from nonfinancial instutions.