THE ROLE OF NATIONAL-CULTURAL TRADITIONS AND INTANGIBLE CULTURAL HERITAGE IN THE DEVELOPMENT OF ETHNO TOURISM

Ethno tourism better-known type of tourism, cultural tourism-is one of the fastest-developing industries in tourism where the cultural and ethnic features of different peoples are explored. This article looks at how national-cultural traditions and intangible cultural heritage have influenced the development of ethno tourism. The research dwells on traditions, rituals, folklore, and crafts that are considered to be the core aspects of intangible cultural heritage in the context of their significance for tourist traffic. It is concluded that preservation and promotion of cultural values increase tourist flows, strengthen ethnic identity, and social cohesion.