RESEARCH ON THE RELATIONSHIP BETWEEN SOCIAL COGNITION AND PHYSICAL EXERCISE BEHAVIOR OF COLLEGE STUDENTS IN THE ERA OF MOBILE MEDIA

Abstract The main objective of this study is to explore how the use of mobile social media affects social cognition and physical activity habits of college students in Guangxi. A comprehensive research approach was adopted, combining a web-based questionnaire with detailed expert interviews to deeply analyze the interconnections between social cognition, mobile social media use, and physical exercise behavior, and to assess how individual differences affect this relationship. The analysis results revealed a significant positive relationship between social cognition and physical exercise behavior, and pointed out that mobile social media participation had a positive effect on promoting physical exercise. In addition, it was found that individual attributes such as gender, height and weight significantly affected the participation in physical exercise, and male students and students with moderate body size showed higher propensity to exercise.