Customer Satisfaction Towards The Netflix App with Special Reference to Coimbatore City

This study explores customer satisfaction regarding the Netflix app among users in Coimbatore city. With the rapid growth of streaming services, understanding user preferences and experiences is crucial for maintaining competitive advantage. Through a survey of diverse demographic groups, the research examines key factors influencing satisfaction, including content variety, user interface, streaming quality, and customer support. Findings indicate that while the vast library of content significantly enhances user satisfaction, issues related to pricing and regional content availability persist. The study provides insights for Netflix to tailor its offerings to better meet the needs of Coimbatore users, ultimately aiming to improve overall customer experience and loyalty.