Perception of Foreign and Domestic Ayurvedic Health Tourists Regarding Various Compelling Factors of Kottakkal Hub in Ayurveda

Abstract Ayurveda is an amalgamation of different knowledge systems that combine to offer a healthy way of life that is free of disease. This knowledge is based on ancient texts that pose amazing insight into the human body, attained through pure observation and deep reflections, without the aid of any of the tools that are available today. Ayurveda popularly known a sophisticated system of healing that offers holistic approach to living based on the balance and nurturance of mind, body and spirit. Ayurveda also helps in maintain spiritual health and also elaborates on the daily routine and seasonal routine. Ayurveda derives its healing philosophy from the fact that our body is composed of all the five elements (panchamahabhoota) in nature – Earth, Fire, Air, Water and Sky. Kerala possesses an unbroken tradition of Ayurveda that has surpassed many invasions and intrusions both foreign and native. In Kerala for hundreds of years the Ayurveda Vaidyas (traditional practitioners of Ayurveda) were almost the only solution for people seeking healing from every kind of disease. The legendary eight families of Vaidyas (Ashta vaidyas) and their successors treated the entire state for centuries. Ayurvedic health tourism in Kerala especially the Kottakkal Arya Vydya sala and Nearby centers is very much popular throughout the globe. For enhancing the Promotion of tourism, the Ayurvedic health tourism in Kerala is a role model for other States in India. The present study is an attempt to find out the perception of foreign and Domestic ayurvedic health tourists regarding various compelling factors like Heritage, Hygienity, Result & post treatment services, Product and services, Technological Adaptation and Human Resource services. A survey was carried out to collect data. A questionnaire with 24 items and data was required demographic utilized.