MODERN TECHNOLOGIES OF TEACHING PROFESSIONAL COMMUNICATION IN A FOREIGN LANGUAGE TO HIGHER EDUCATION STUDENTS

This article explores modern technologies used in teaching professional communication in a foreign language to higher education students. It examines digital tools, immersive learning methods, and virtual exchange programs that facilitate effective language acquisition. The study identifies key challenges in traditional language instruction and presents solutions offered by technological advancements. The article includes a needs analysis, discusses results, and offers recommendations for integrating these technologies into university curricula. A needs analysis highlights the gaps in current methods, and findings indicate that technology-driven approaches significantly improve student engagement, retention, and confidence. The article concludes with recommendations for integrating these technologies into university curricula to enhance language instruction in higher education.