Strategi Pengembangan Usaha pada Rumah Makan Telago Jaya Palembang menggunakan Analisis Bisnis Model Canvas (BMC)

Telago Jaya restaurant is a restaurant that has the characteristics of Minang cuisine, which is located on Jl Bambang Utoyo, 5 Ilir, Kec. Team Ilir. II, Palembang City, South Sumatra 30111. The author mapped 9 canvas business blocks at the Telago Jaya restaurant and it can be seen that the restaurant only markets its products offline. Therefore the author created an Instagram account @telagojaya to help introduce the Telago Jaya restaurant to the surrounding community and increase sales through the application.