The Impact of affective communication on organizational performance in Mogadishu, somalia

ABSTRACT The study aimed at establishing the role of NGO aid in social development: in Mogadishu municipality, Somalia. The research was guided by four objectives that included establishing the describing the role of diverse types of effective communication in Mogadishu organization, effective communication on organizational performance, effective communication and employee performance, and effective communication on organizational culture in Mogadishu, Somalia. The study employed a quantitative approach, using a questionnaire method of data collection. This study was conducted within Mogadishu. Specifically, the study was conducted by companies/organizations. The sample included 62 participants. Findings indicated that verbal communication emerged as the predominant and widely favored mode of interaction within these organizations, with downward communication being the most prevalent type. Notably, language barriers were identified as a significant impediment to effective communication, highlighting a critical challenge that organizations in Mogadishu face. Crucially, the study revealed a positive and substantial impact of effective communication on both organizational and employee performance. Respondents unequivocally acknowledged the paramount importance of effective communication, with a consensus on its instrumental role in driving increased revenue, enhancing customer satisfaction, and elevating employee productivity. A robust correlation was established between effective communication and key performance indicators such as employee satisfaction, retention rates, and overall organizational performance. Importantly, the study underscored the pivotal role of investing in communication skills to augment employee performance, emphasizing the imperative for organizations to prioritize and refine communication strategies to cultivate a positive work environment. Finally, the research suggests recommendations based on the findings.