From Value to Value Co-Creation: A Historical Review

Abstract This article explores the conceptual evolution of the notion of value throughout history, highlighting the various perspectives that have shaped the understanding of this concept. The analysis begins with the Greek philosophers of Antiquity and spans the centuries up to the 21st century, examining major shifts in the perception of value.The first section of the article is devoted to a historical approach to value, tracing the contributions of Greek philosophers through to modern thinkers in the 21st century. It illustrates how the perception of value has evolved over time, transitioning from objective, intrinsic notions to more subjective and relational conceptions.The second part of the article analyzes the concept of value creation, its processes, and the evolution towards value co-creation, exploring their fundamental principles and the elements that have been incorporated into these models.Finally, the article discusses the results, emphasizing the key findings and tracing the origins and development of the concept of value throughout history.