Degendering the Crafts: An Exploration of Brands working on Gender Neutral Handloom based clothing

This research paper delves into exploring the possibility of disassociating gender norms from crafts and their subsequent societal acceptance. Crafts have long been associated with gender specific stereotypes, with certain activities or creations often being categorised as “masculine” or “feminine”. However, there is a growing movement towards making crafts more inclusive and gender-neutral. This study uses qualitative research methodologies such as in-person and online interviews, social media analysis and secondary data analysis. This study highlights the proactive approach adopted by various brands towards embracing gender neutrality in craft design and production, driven by a desire for inclusivity and acceptance within society. This study also discusses the shift in the perspectives of the artisans, consumers and other stakeholders involved in production and consumption of these craft based products. It discusses how breaking free from traditional gender norms is making crafts more inclusive and accessible to a diverse range of consumers.