Development of ukrainian brands in the international information space

The subject of the study is Ukrainian brands in the international information space.The purpose of the article is to study the formation and development of Ukrainian brands in theinternational information space during the period of globalization and the separation of cultural identity.Work methodology. When writing the article, general scientific and special research methodswere used: observation, description, analysis, generalization.Work results. The article describes the key conditions and prospects for the development ofUkrainian brands, their role in the international information space, and proposals for expanding thecultural identity platform.Conclusions. When developing Ukrainian brands, it is important to understand that the nationalimage of the state directly affects the perception of a product or service by a foreign audience. Thepresence of well–known and promising national brands can allow Ukraine to increase the investmentclimate and attractiveness of the country for conducting business and international partnership.A potentially successful marketing strategy for brand development should include defined goals, apromotion strategy, clearly defined positioning and segmentation of the target audience.