CLASSIFICATION OF MODERN MODELS FOR DETERMINING FACTORS INFLUENCING THE SUCCESSFUL MANAGEMENT OF AN EDUCATIONAL BRAND

This article analyzes modern models in order to identify the key factors influencing successful education brand management. Educational institutions should focus on a number of factors when managing their brands, such as curricula, academic achievements, student and staff satisfaction, as well as social responsibility. The article discusses modern brand management and marketing approaches, especially methodologies used in digital marketing, student relationship management, and brand strategy development. The article highlights the key components necessary for successful education brand management, such as brand identity, image maintenance, and competitive market research.