A Study on Customer Satisfaction towards Different Coffee Shops with Special Reference to Coimbatore City

Coimbatore popularly known as the Manchester of South India blends rich traditions with modern coffee culture, offering everything from traditional filter coffee to global chains. Local cafes like Velan Coffee and Karupatti Coffee serve unique flavors, including health-conscious karupatti coffee made with palm jaggery. The study focuses customer satisfaction towards coffee shops particularly in Coimbatore city. Primary data was collected by means of questionnaire. The tool used for the study Frequency analysis and ANOVA with help of SPSS. Improving customersatisfaction in Coimbatore's coffee shops involves training staff, maintaining cleanliness, and creating a welcoming ambiance. Offering competitive pricing, loyalty programs, and personalized experiences will boost convenience and retention. The study concludes that service quality, ambiance, pricing, and personalized service are key to customer satisfaction in Coimbatore's coffee shops, with improvements needed to boost loyalty in a competitive market.