MODERN SUBCULTURES AS AN OBJECT OF SOCIOLINGUISTICS

This article analyzes modern subcultures as one of the key objects of sociolinguistics. Subcultures are social groups distinguished by shared values, worldviews, and, notably, language, often linked to specific age, professional, cultural, or social affiliations. The article examines the lexical and stylistic features of subcultural group communication, the role of jargon and slang in society, and their significance in shaping social identity. Through sociolinguistic analysis, the mechanisms of communication, self-expression, and differentiation within subcultures are explored. The study addresses interdisciplinary issues at the intersection of linguistics and social analysis, contributing to a deeper understanding of the complex relationship between language and society.