UNVEILING THE DEPTHS: THE ROLE OF SOCIAL MEDIA PLATFORMS IN SHAPING PUBLIC CURIOSITY ABOUT THE MARIANAS TRENCH

This study explored the influence of social media platforms in shaping public curiosity on the Marianas Trench. The diffusion of innovation theory was adopted as a theoretical framework. This study adopted a documentary research design and the population of this study comprised all social media content related to the Mariana Trench across major platforms such as YouTube, Instagram, Twitter, and Facebook. Given the vast nature of this population, the study employed a sample size of 300 posts and a purposive sampling technique was employed. For the method of data analysis, the study used content analysis, which involves systematically coding the data to identify recurring patterns, themes, and trends. The findings revealed that social media platforms significantly shape public curiosity about the Mariana Trench by offering visually engaging content and interactive features that spark interest in its mysteries and biodiversity. Platforms like YouTube and Instagram effectively use captivating images and videos, while livestreamed expeditions and Q&A sessions on Twitter foster direct engagement, expanding public curiosity and awareness. However, sensationalised content often distorts the trench’s true scientific importance, with audiences focusing more on its mysterious aspects than on its ecological significance. The study concluded that social media platforms play a pivotal role in shaping public curiosity about the Mariana Trench by offering engaging, interactive, and visually captivating content, which sparks interest and encourages further exploration. However, the tendency for sensationalised content to overshadow scientific facts highlights the need for a balance between intrigue and accurate information to deepen public understanding. The study recommended that Social media content about the Mariana Trench should balance visual appeal with scientifically accurate information to ensure that public curiosity is coupled with a deeper understanding of its ecological and geological importance.