Developing Measurement Scales for Factors Influencing the Adoption of E-commerce by Small and Medium-sized Agricultural Enterprises in Vietnam

Through methods such as literature review, qualitative interviews, and preliminary quantitative surveys, this study proposes and refines measurement scales for factors influencing the adoption of e-commerce by small and medium-sized agricultural enterprises in Vietnam. The research findings serve as a foundation for further quantitative studies on the degree of influence of these factors. They provide a basis for evaluating and proposing solutions to promote e-commerce adoption among small and medium-sized agricultural enterprises, thereby enhancing business performance and fostering sustainable economic development. Keywords: Development of Measurement Scales for Influencing Factors; Small and Medium-sized Agricultural Enterprises; E-commerce.