THE IMPACT OF DIGITAL TECHNOLOGIES ON THE PHARMACEUTICAL INDUSTRY

The pharmaceutical industry, a critical component of global healthcare, is undergoing a transformative shift driven by digital technologies. This article explores how advancements such as Artificial Intelligence (AI), Big Data, the Internet of Things (IoT), and blockchain are revolutionizing various facets of the industry. From accelerating drug discovery and development through predictive analytics and personalized medicine to enhancing manufacturing processes and supply chain management with smart technologies and automation, digital innovations are reshaping the landscape. The integration of digital platforms in drug distribution and patient care, including telemedicine and mobile health applications, is improving access and adherence to treatment. However, the rapid evolution of these technologies also presents regulatory and ethical challenges that must be addressed.