Economic Analysis and Marketing Strategies of Tomato Cultivation in Mizoram: A Case Study of the Khawzawl Cluster

Abstract: Tomato cultivation plays a pivotal role in the agricultural economy of India and contributes significantly to farmers' incomes, food security, and the horticultural supply chain. This study focuses on the economic and marketing analysis of tomato cultivation in the Khawzawl district of Mizoram, specifically covering five villages where tomato farming is concentrated. Data were collected from 203 randomly selected farmers through structured questionnaires and personal interviews. The study explores the cost of cultivation, annual income generated from tomato farming, production levels, and marketing strategies. The findings indicate that labor and irrigation costs constitute the major input expenses, reflecting the labor-intensive and resource-demanding nature of tomato farming. Income analysis reveals that most farmers earn a moderate income, though profitability is hindered by high input costs, reliance on intermediaries, and inadequate post-harvest infrastructure. Farmers predominantly sell their produce through commission agents due to immediate payment and credit availability, although this limits their bargaining power. The average production level remains moderate, with scope for improvement through advanced farming practices and market interventions. Recommendations include promoting efficient irrigation systems, farmer-producer organizations (FPOs), value addition through processing industries, and improving storage and transportation infrastructure. Addressing these challenges can enhance productivity, optimize input costs, and improve income stability, fostering sustainable tomato farming and rural economic growth in Mizoram.