Management of Strategic Changes of the Enterprise: Proactive Approach and Personnel Potential

The article identifies signs of changes occurring in the business environment. It has been established that strategic changes are an integral part of the external environment of any company. Outlined global change trends create new challenges and strategic changes that companies must address in order to remain competitive in the business environment. Based on the analysis of strategic changes in 2023 and trends in their future formed the main thesis about the need not only to adapt to strategic changes, but also to actively influence them.