The Impact of ChatGPT and Personalized Coaching on Enhancing Interpersonal Skills in Financial Analysts: (Case Study: Iran Stock Exchange Organization)

Abstract At present, the integration of technology into cognitive development has generated a significant change in the way financial analysts access knowledge and develop skills. The availability of digital tools and online platforms has democratized access to information, allowing financial analysts to learn from anywhere and at any time. This article focuses on how the combination of artificial intelligence digital tools, such as ChatGPT, with Individual coaching, affects the development of soft skills in higher cognitive development of financial analysts. A total of 30 Iran Stock Exchange Organization financial analysts participated in the study, divided into two groups. One group was required to construct an academic topic autonomously using only ChatGPT. The other group used the ChatGPT tool in conjunction with career coaching, with the coach present to expand knowledge and enrich learning. The findings suggest that a combination of technology and meaningful human interactions is necessary to optimize the educational experience. While digital tools can be beneficial in accessing knowledge and developing skills, it is essential to acknowledge the value of individual connections with coaches in fostering authentic and deep learning. Furthermore, the study considers the potential necessity to modify and refocus both coaching participation and the financial analyst assessment system. This would entail a shift away from an emphasis on the memorization of theoretical knowledge and towards the training and development of soft skills, competencies, values, and social implications. Keywords: Interpersonal Skills; cognitive development; personalised coaching; soft skills; artificial intelligence