Influence of Social Media Use on the Academic Achievement of Higher Secondary Students

The present research paper is entitled as the influence of social media use on the academic achievementof higher secondary students. Objectives: 1) To study the influence of social media use on the academicachievement of higher secondary students of government and private schools, students of rural andurban area as well as higher secondary male and female students. Hypotheses: 1) There is no significantinfluence of social media use on the academic achievement of higher secondary students of governmentand private schools, students of rural and urban area as well as higher secondary male and femalestudents. Methodology: In the present study, the researcher has used quantitative research design. Theresearcher has employed survey method under descriptive research. Academic achievement has beentaken as the dependent variable while social media use is the independent variable in this study. In thepresent study, the investigator adopted stratified random sampling technique. 12government/government-aided higher secondary schools and 12 non-government/private highersecondary schools were selected from district Haridwar randomly. The investigator selected 25students from each school randomly using lottery method. In this way, the investigator selected therequired 600 secondary school students form 24 higher secondary schools randomly. Collected datawas analyzed using two-way analysis of variance. Findings: There has been found a significantinfluence of school type, area and gender on the academic achievement of higher secondary students.Higher secondary students of private schools had higher academic achievement as compared to thehigher secondary students of government schools. Higher secondary students of urban area had higheracademic achievement as compared to the higher secondary students of rural area. Higher secondarymale students who used social media average had higher academic achievement as compared to highersecondary female students. There has been found a significant influence of social media use on theacademic achievement of higher secondary students. Higher secondary students of who used socialmedia average had higher academic achievement.