Effects of New Trends in Banking Sector on Customer Satisfaction

World is globalised now. So competition in banking business increased day by day. Customer satisfaction has been considered the core aspect of success in today’s highly competitive banking industry. With the economic growth of country is on accelerating mode, role of banking industry is like blood in body. With the development of banking services to peoples excluded from banking services to large corporate searching fund for their activities, makes the significant of banking services. New technologies are being introduced and there is always a fear of economic uncertainties. In cut throat competition, more demanding customers and the changing climate have presented an unparalleled set of challenges for banks in the country. Therefore, customer satisfaction is the key for many banks to survive in competition. The purpose of this paper is to identify the new trends in Banking sector and their effects on the customer satisfaction.