MAIN DIRECTIONS OF LINGUOCULTURAL RESEARCH IN LINGUISTICS

This article delves into the main directions of linguocultural research in linguistics, a rapidly growing field that examines the interplay between language and culture. As linguistic anthropology gained momentum at the end of the 20th century, a shift in focus occurred toward understanding how language reflects and influences culture. The article outlines key areas such as ethnolinguistics, sociolinguistics, and linguoculturology, highlighting their role in the analysis of cultural phenomena through language. It discusses the theoretical foundations of these fields, the methodologies used, and their relevance in modern linguistic studies. Furthermore, it addresses the challenges and future directions for research in this interdisciplinary domain, including its integration with cognitive sciences and cultural studies.