A Study on Consumer Perception Towards Food Delivery Apps with Special Reference to Coimbatore City

This study aims to examine consumer perception towards food delivery application focusing on factors thatinfluence user adoption, satisfaction, and loyalty. The growing popularity of food delivery services hasreshaped consumer behaviour, making it essentials to understand the motivations and concerns that drivethe use of these platforms. Through a combination of surveys, interviews and data analysis, this researchexplores key factors such as convenience, price sensitivity, user interface design, delivery time, andcustomer service quality. Additionally, it investigates how demographic variables (e.g., age, income andlifestyle) influence consumer preferences. The findings will provide valuable insights for food delivery appdevelopers and businesses, enabling them to refine their strategies for customer engagement, enhanceservice quality and improve the overall performance.