MODERN METHODS OF IMPROVING MARKETING STRATEGY ON FARM HOLDINGS

Effective use of modern marketing strategies is essential to increase the competitiveness and ensure sustainable development of farms. This article analyzes innovative marketing approaches for farms, including digital technologies, data-driven decision-making, agrobranding, and methods for promoting organic products. It also explores the possibilities of connecting directly with consumers through social networks and online platforms, ensuring the provenance of products using blockchain technologies, and creating added value for customers through smart packaging systems.