ACADEMIC LEARNING OUTCOMES AND EMPLOYABILITY SKILLS OF VISCOM STUDENTS WITH SPECIAL REFERENCE TO PRINT MEDIA IN CHENNAI – AN ANALYSIS OF SKILL GAPS

Abstract A major factor in graduates' failure to find work and placement after graduation appears to be that university processes, disciplines and educational materials fall short of the competencies demanded by the labor market. The lack of applicability of university-taught processes and disciplines to the job market may be the cause. A quantitative research design was chosen. Primary and secondary data collecting was a segment of the research. Using a systematic questionnaire with both closed- and open-ended questions, the primary data was gathered. The sources of secondary data included books, periodicals, theses, journals, and websites. Utilizing stratified disproportionate information was gathered from a sample of one hundred students using random sampling. Descriptive, paired sample t test, and reliability test analyses were performed. The study's findings demonstrated that students' theoretical learning objectives and their acquired employability skills do not align. There were conclusions and recommendations made.