FACTOR AFFECTING THE ACCEPTANCE OF ISLAMIC FINTECH: A ROLE OF RELIGIOSITY

This study is aimed to develop the research model that examines the impact of determinants ofTechnology Acceptance Model (TAM) on Acceptance of Islamic Fintech (AIF) with the helpof mediating variable Attitude (ATT) and Behavioral Intention (BI) along with moderatingeffect of Religiosity (R). The study used the quantitative approach and data has been collectedfrom 318 respondents of Islamic Bank Users’ who use Islamic bank’s internet banking. Thedata collection from respondents is based on contextual settings of Karachi by using nonprobability sampling technique specifically convenience sampling through a surveyquestionnaire which is based on likert scale. Nevertheless, the findings of the study reveals thatthe CI, SE, PU, SN significantly impact the ATT towards BI. However, PEU insignificantlyimpact the ATT also the moderating variable Religious (R) has insignificant impact on ATTand BI headed for AIF.