Analyzing the Integration of Manager Creativity in Project Organization by Method from 2014 to 2024 using Bibliometric Method

This research uses bibliometric analysis to investigate how managerial creativity is incorporated in project organizations from 2014 to 2024. The findings show a consistent rise in research productivity, reaching a high point of 259 publications in 2023, demonstrating increased interest in managerial creativity as a key element for project achievement. The examination focuses on major contributors such as the United States, China, and the United Kingdom and the growing contributions from developing nations. Approaches like agile methodologies and design thinking are crucial for maintaining a balance in organizational structure and encouraging creativity. Advancements in technology, especially in artificial intelligence and data analytics, have been proven to improve managerial decision-making and innovative problem-solving skills. Obstacles to integrating creativity are discussed as challenges in fostering inclusive cultures and breaking down traditional barriers. This research highlights the significance of incorporating creativity in every project stage and provides a detailed structure for promoting innovation in project management. The results lay the groundwork for upcoming studies by highlighting the worldwide importance and diverse aspects of creative management in changing organizational environments.