INFLUENCE OF MOBILE BANKING ON THE PROFITABILITY OF DEPOSIT-TAKING SACCOS IN KENYA

Abstract: The Deposit Taking Savings and Credit Cooperative Societies in the Country are gradually adapting to rapid changes by embracing new ways such as establishing loan products, enhanced communication, knowledge and technology. Savings and credit deposits Cooperative societies have adopted transactional self-service via mobile and telephone banking. Through the introduction of Front Office Services, Savings and credit deposits Cooperative societies also use of computerized technology, like the networks of Automated Teller Machines, to serve its customers this has led to increased customer satisfaction, transaction costs have decreased, and the efficiency and profitability of banks have both improved from the widespread embracing of electronic banking. Therefore, this study sought to assess the influence of mobile banking on the profitability of deposit-taking SACCOs in Kenya. The study used a descriptive survey research design. With a focus on forty companies that are licensed by the Savings and Credit Co-Operative Societies Regulatory Authority and function in Kenya. A census took place on all forty teacher-based companies with a scope of five years from 2018 to 2022. Secondary data was used that was obtained through a specialized data gathering instrument. In addition, the study relied on publicly available information sources, such as published financial statements and annual reports for the enumerated Savings and credit deposits Cooperative societies. To evaluate data, descriptive statistics (percentages, measures of central tendency and frequencies) as well as multiple regression analysis was used. The research revealed a significant positive impact of mobile banking on the profitability of deposit-taking Savings and Credit Co-Operative Societies in Kenya. The research finds that the companies analyzed which implement mobile banking access a wider customer segment, enabling them to draw in additional deposits and enhance their ability to lend. The research suggests that companies should create a mobile banking app that is user-friendly and straightforward to navigate, allowing individuals of all ages to utilize it efficiently. Keywords: Mobile Banking, Profitability. Title: INFLUENCE OF MOBILE BANKING ON THE PROFITABILITY OF DEPOSIT-TAKING SACCOS IN KENYA Author: Otieno Lilian Atieno, Dr. Job Omagwa International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 13, Issue 1, January 2025 - March 2025 Page No: 271-277 Research Publish Journals Website: www.researchpublish.com Published Date: 24-March-2025 DOI: https://doi.org/10.5281/zenodo.15075371 Paper Download Link (Source) https://www.researchpublish.com/papers/influence-of-mobile-banking-on-the-profitability-of-deposit-taking-saccos-in-kenya