Edo State Residents' Perception of Broadcast Media Reportage of the Use of Bimodal Voter Accreditation System during 2023 Nigerian Presidential Election

Background: The deployment of the Bimodal Voter Accreditation System (BVAS) in the 2023 Nigerian presidential election aimed to enhance the integrity of the electoral process. However, the success of BVAS depends on the public's understanding and acceptance of the system. Objective: This study examined the perception of broadcast media reportage on the use of BVAS during the 2023 Nigerian presidential election. Method: A quantitative research design was employed, and data were collected through a questionnaire administered to 384 respondents in Edo State, Nigeria. Results: The findings revealed that broadcast media played a significant role in informing the public about BVAS, with 77.3% of respondents accessing information about BVAS through television. The study also found that respondents had a positive perception of broadcast media reports on BVAS. Conclusion: The study concludes that broadcast media reportage was effective in shaping public perception and understanding of BVAS during the 2023 Nigerian presidential election. Unique Contribution:: This study provides new insights into the role of broadcast media in promoting public understanding and acceptance of electoral technologies in Nigeria. Key Recommendations: It is recommended that the Independent National Electoral Commission (INEC) should collaborate with broadcast media organizations to amplify public awareness and education on electoral technologies. Additionally, INEC professionals should be trained to effectively utilise broadcast media channels for information dissemination on electoral technologies.