HOW FINANCIAL LITERACY INFLUENCES IMPULSE SPENDING AMONG UNIVERSITY STUDENTS?

For university students, a majority of whom are experiencing their own budgeting for the first time, money management is an essential skill. However, even the greatest financial strategies can be suddenly ruined by impulsive spending, which refers to unplanned and frequently emotional spending. Considering that students are often influenced by peer pressure, discounts, and marketing, it is important to recognize how financial literacy - the understanding and ability to manage money well - can lower impulsive behaviors (London School of Business and Finance, 2024). The purpose of this article is to find out the connection between Millat Umidi University students' financial literacy and impulsive spending. It examines the ways that students' purchasing decisions are influenced by money-management skills and awareness of impulsive spending. This study promotes a deeper awareness of the importance of money management and avoiding unnecessary spending.