THE URGENCITY OF IMPROVING MARKETING STRATEGY IN FARM HOLDINGS IN THE REGIONS

This article analyzes the relevance of improving marketing strategies for farms in the regions. The need to increase competitiveness, develop strategic approaches taking into account market supply and demand, is justified. The importance of creating an effective marketing system in farms, introducing innovative approaches and using digital marketing tools is highlighted. Recommendations are also given on developing marketing strategies that are appropriate for best practices, global practice and local conditions.