Modern Approaches to Forming the Potential of Manufacturing Enterprises

The study examines theoretical approaches to forming the potential of manufacturing enterprises, including various concepts and models that help understand how to effectively develop and manage the resources and capabilities of an enterprise. The main components influencing the formation of the potential of a manufacturing enterprise, such as technological innovations, human resource management, financial planning, and environmental aspects, are identified. The study reviews the latest technologies, specifically Industry 4.0, artificial intelligence, process automation, and their impact on enhancing the potential of manufacturing enterprises. Examples of successful global and domestic practices in forming the potential of manufacturing enterprises are highlighted. Manufacturing enterprises in the Odesa region that have implemented effective strategies to enhance their potential are presented. The main problems and challenges faced by manufacturing enterprises in forming their potential are investigated. Possible solutions and recommendations for overcoming these issues are identified. Practical recommendations for enterprises to improve their potential are formulated.